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KIND Denim

KIND denim is an Indonesian sustainable denim brand that is rooted in the ideals of environmentally conscious manufacturing, fair labor, and local brand awareness. Started from the owner’s unconditional love for quality Indonesian brands, KIND is committed to promoting a green and healthy lifestyle within the community. With our environmentally friendly materials and processes, we are able to gear towards ethical and sustainable fashion. Ultimately, all products from KIND is suitable for all ages, genders, and occasion. Join our movement. Be Kind, Wear Kind.


During the pandemic, Indonesia’s unemployment rate surged to its highest level with over 2.6 million unwaged. On a mission to help local communities, we provide a fair labor work environment in our process of denim production. We aim to continue expanding, improving and fulfill our mission of ethical fashion.